WB coatings Asia
We are “in situ”
WB coatings is a company with international operations. Apart from Europe, the Asian market is growing significantly. This increasing importance of Asia is also clearly noticeable in the paint industry. WB Coatings have reacted to this opportunity and taken up this challenge. In January 2010 the company has established a proper production plant in Malaysia – WB Coatings Asia situated in Kuala Lumpur.

Highest quality and closest proximity to the customers.
We are “in situ” – this maxim of our company philosophy has been implemented by WB Coatings with their presence also in Asia. Our product range is not geared towards the mass-market but is targeting companies with highest quality and service requirements. In this new location we are able to identify the local needs better to allow us to customize our high-quality range of coatings according to the requirements of our Asian clientele.

The new manufacturing base in Malaysia
WB Coatings Asia is located in Shah Alam, within the catchment area of Kuala Lumpur. The Malaysian Capital is an ideal hub for the Asian market - China and India, the two markets with the highest potential, can easily be reached and excellent logistics are in place.

WB Coatings Asia have a proper production unit in Shah Alam for the manufacture of their paint systems. A state-of-the-art laboratory takes care of the development of new products, in close co-operation with our Asian customers.

For this commitment in Asia, WB Coatings Asia employ excellent local technicians trained at our homebase in Germany. They guarantee that the company can manufacture their high quality products to the same standards as in Germany: Quality “Made in Germany” – manufactured in Asia.

Shanghai branch office
The proximity to the customer is the key to the success of WB Coatings. In order to serve the enormous Chinese market properly, the company is also present in Shanghai with a branch office. It is centred on the technical service for the customers, together with marketing and sales operations. Apart from a stocked up warehouse, WB Coatings in Shanghai have also a laboratory available, to enable them to manufacture smaller quantities of texture paints.